Category Archives for "Career Development"

The Top 5 Ways That Engineering Sets You Up To Be An Awesome Marketer

At first glance, you wouldn't normally think that engineering and marketing are similar in many ways. In fact, if you're like most people, you would say that they are very different.

I know that I used to think that way. That was until I left my job as an electronics engineer at a defense company and jumped head first into marketing. In this article, I'm going to share with you some of the golden nuggets that I've learned along the way.

Engineering vs Marketing

First off, let's revisit what an engineer's role is in the world. In its most basic form, engineering is simply the bridge between the world of science and the world of practicality. In other words, engineers make practical things like products based on our current understanding of the universe, which is science. Successful engineers all have several things in common.

On the flip side of that, what actually is marketing? Isn't it just a bunch of smooth talking, party type people that work down the hall and make too much noise like they are always having fun? Maybe that was just my perception in the corporate world.

When I jumped into doing marketing, I had to redefine my world view about it. Guess what I discovered? Remember that engineering is the bridge between science and creating practical real world products? Well, marketing is the bridge between those products and the customers. If you don't have both bridges in place, a company will not survive.

The cold hard truth is that products, no matter how good they are, don't sell themselves. Marketers do. That's what I had to learn the hard way.

Marketing has evolved rapidly over the years. In fact, digital marketing is where all of the action is these days.

Now that we got the formal definitions out of the way, let's get back to how skills that you pick up in engineering can help you outperform many others in marketing.

1. Critical Thinking

What's the first thing that other people say when they hear that someone is an engineer? "Wow, they are smart" is a typical response. If you have ever dove into what the general population actually means by smart, it comes down to being able to think critically.

An engineer by the very nature of the job, pits their mind against the onslaught of problems that come when dealing with the laws of the universe.

It takes a lot of human work to put things into higher order, and that means solving hard problems. The only way to solve hard problems is with critical thinking.

Now pretend that marketing is just like engineering, except that instead of the physical laws of the universe, you are instead going up against the laws of human nature. That's right, while human behavior is definitely non linear, there are some basic rules and boundaries that it typically behaves within. And marketing is all about a numbers game, so if you focus on the averages, then you can pick up some big wins.

For example, a marketer's typical day goes something like this: you have a specific market demographic that you want to sell to, so you come up with a plan on how to get their attention and how to get them to do what you want them to do.

Usually, the actions that you take don't quite get you the results that you anticipated, so you have to revisit your assumptions, revise your theory about the market, and then redial in your actions. In order to do this well requires massive critical thinking skills. It's just like engineering problems when you get down to the core of it.

Another area where critical thinking comes in is being able to break down the different parts of a business into its working components, and then diagnosing which parts are working well and which ones are not.

As an example, say a simple business gets visitors to a website, then gets those visitors to buy something, and then makes a profit from that sale. An engineer will usually have built a three part block diagram in their head at this point and can talk specifics about each piece and how it relates to the others.

The problem is that the typical marketer, and even an actual business owner isn't able to naturally do this at all. In fact, my duties as a marketer often lead me into offering business strategy advice just based on the ability to think critically. Take a look at an example business growth exercise that I walk business owners through to help them do the very thing that we just talked about. Engineers usually just "get it", while others do not.

2. Split Testing

Building on the use of critical thinking, marketing is about 75% split testing. As a refresher, split testing, also known as A/B testing, is when you pit two designs against each other to see which one will perform better under the same conditions.

Sound familiar? Of course it's not just limited to two test subjects, as you can do as many as you want.

We do split testing a lot in engineering, but we just call it testing. We also use very tightly controlled testing environments in engineering, but in marketing, all we have is people.

It turns out that you can control the demographics of the people that you market to as well if you use the right tools. Facebook ads give you this capability.

Have two different ideas for your mechanical widget or code snippet for your algorithm? Guess it's time to test both and see which one performs better under certain conditions. It's no different in marketing.

The best marketers in the world know that they are usually wrong, so they deploy the best forms of split testing to quickly get the answers to their marketing theories.

For example, if you wanted to run some digital ads, then what you would do is decide which variables you want to split test for, and how many design variations you want to throw out there to see how they do. The different variables could be gender, age, education level, relationship status, and so on. The different designs would appeal to how you think your targeted demographics will respond to your products.

Then you can rinse and repeat the test over and over again by tweaking your designs until you have totally maximized the performance of a specific ad that survived the gauntlet of tests and outperformed all of its competitors.

Another great example of split testing at work is called conversion rate optimization. It's basically where you keep changing how a website page looks in order to maximize the ability of that page to get visitors to take the action that you want them to take. I've got more details on how it works if you want to take a look here.

Split testing like a champ is the difference in paying $2.00 for a facebook page like versus paying $0.01. That's a 200x difference and imagine what that kind of advantage it gives you over your competitors in the market. I got this exact result by split testing country, interests, and ad pictures in a facebook campaign.

Engineers are already equipped to be able to split test well based on their skill set that they pick up in their craft.

3. Automation

But can you automate it? Why yes you can. Engineers are always looking for a way to get rid of the mundane tasks out of their life and hand off the same type of work to machines or software.

In marketing, there is a lot of simple tasks that are ripe and ready for automation. If you can code, then you are way ahead of the curve.

Most marketers that don't have a technical background are left to only use whatever tools are already in the market place. Which means that what they use is available to all of their competitors as well, and that they are tied to the human limitation of 24 hours in a day, or how much they can spend to hire others to do the work.

An engineer can come up with crafty ways to automate these tasks, which makes them seem like a 100 marketer team instead of just one person. This has huge implications, and the gift of automation keeps giving.

I can't tell you how many times in my experience that there have been many tasks that were taking about 5 minutes per each one, and a typical day of good performance required around 100 iterations per day. That's a solid 8 hours of work, for just one type of task. Usually, there's several tasks that need to be done together.

With automation, I was able to remove the 5 minutes per task, and break through the limitation of only 100 per day. I then automated several different types of tasks in the same way and the results were a game changer.

Automation is the only way that you can out scale your competitors. Engineers happen to be pretty good at it.

4. Discipline

If you survive the many years of hard work that it takes to get through an engineering degree, then it prepares you for the discipline that it takes to be successful at an engineering job. It's a hard grind for your mind, thinking hard and deep for extended periods of time, every day for decades.

The typical marketer on the other hand probably was a business major (if that), and is not used to the heavy loads on the mind.

In fact, it's not uncommon for the average marketer to quit early and head to happy hour if they ran into a few medium level problems that day.

The engineer on the other hand can run mind marathons without blinking an eye. When you combine that discipline with critical thinking skills, the ability to run wide scale split testing, and leveraging automation, then that's when magic happens.

5. Patience

The final advantage is simply patience. If you made it through engineering school, then you've already proven that you can wait an extended period of time without getting a direct reward.

While patience is commonly found in engineers, it's something that is missing from modern cultures where everyone wants the reward right now.

The problem is that it takes time to build great things. Marketing is no different. So patience is a huge part of the game.

If a marketer is not patient, then they are not going to go the distance that it takes in a marketing campaign that will bring in massive results. Whether it's one more split test, or one more problem resolved, it all adds up. If you can't go just one more round, then you most likely won't cross the finish line in the marketing marathon.

Engineers overcame the patience problem in school, and continue overcoming it on the job site. It's built into their very DNA.

Conclusion

In closing, I want to come clean and admit that when I was doing engineering, I had absolutely no idea what marketing was all about. In my mind, it partially didn't exist, and if it did, it didn't matter. That was until I jumped into marketing and got a huge wake up call.

The engineering bridge from science to products is critical, but just as important is the bridge from products to customers. A successful company cannot have one without the other.

Little did I know in my engineering days how much the skills that I was gaining would give me a huge advantage in a completely different type of job. The critical thinking, split testing, automation, discipline, and patience all come together to provide an insane advantage over the average marketer out there today.

Three Reasons Why it Sucks to go to College Right Now

You hear it all the time from your parents to the rest of society: Go to college to get good grades then graduate with at least a four-year degree in order to get a lucrative job. After all, a majority of jobs on the market require a college degree, why would you not want to go to college?

However in this day and age of online courses and using YouTube to learn a variety of subjects, here are the three reasons why it sucks to college right now:

1. The Cost is Too Damn High

Think very carefully, would you rather spend six figures on a worthless piece of paper that basically says that you're an adult when you don't even know how to pay a rental bill? Or spend it on a nice sweet convertible of your choice?

2. College Does Not Teach the Skills Required in the Job Market

College students will routinely complain about how they have to take certain classes to fulfill prerequisites in order to major in the degree that they desire. Do they really need to take a History class to satisfy a requirement for a Mathematics degree? Worse, some of the classes offered in Majors that claim to have good job placement, tend to teach material that's outdated and not suitable for today's job market.

Even more, the job market is hurting for those with skills in areas such as Digital Marketing and Copywriting, which do not require a college degree and at most, investing in a quality online course.

How would a recent college graduate with a degree in Business feel when they are passed over when a company decides to hire a dropout who invested in an online Digital Marketing course? They would feel that they've been misled by the higher education institutions.

3. College Will Not Help You Find Work

Sit at any social outing with numerous college students and they will complain about how hard their classes are. Many, especially those that are about to graduate, will also complain about how they might not be able to find a job because they don't have internship experience. The way college is structured forces many students to prioritize academics over finding some work experience in order to get good grades, which then leaves students struggling to find work when the work they desire demands for some sort of work experience.

College is a terrible investment to make right now. You are much better off if you attempt to find any entry level work or investing in a good online course that teaches skills that business are hurting for. In that way, you will save money, your mind, and have a good potential for the future.

Want to learn a highly in-demand skill and possibly get a job in the next couple of months? Check out this Digital Marketing course which will teach you the most up to date material and get the best mentorship from those already in the field!

The Story of How I Got Fired From My Engineering Internship (SCRIPT)

In 2009, I got an internship at a company called SoCal Gas, which is part of Sempra Energy a Fortune 500 company. My starting pay was $21.50 per hour which is a lot more than I ever earned in my life. And I thought wow I'm done for life, I'm going to stay at this company for the rest of my life and it's going to be great. Before I started the internship, I knew work would be work, but I thought it would be decently fun. I was wrong

The internship was significantly worst than I thought.

  1. The work was tedious. Some of it was just plain data entry. A lot of it was filling out technical paperwork so we can deliver gas to new businesses. And I know a common objection I get when I say this is,  “Oh Matt, well you have to work your way up to get the more complicated work” and to counter that argument is that even thought I was just an intern, I knew what the senior engineers were doing because we all worked in the same office. And when I saw what they were doing, it was also tedious, but what they were doing had more consequences if there were errors.
  2. Large old companies have a strict corporate culture that doesn't appeal to millennials. One example is that there's a lot of tedious paperwork when I was working and my boss wouldn't let me wear headphones to listen to music because she said it looks unprofessional. Which is ridiculous. Another example one time I was 5 minutes late one day and my boss yelled at me for being 5 min late, whereas a lot of younger companies give more flexibility of when employees have to come in because they know thing happen in the morning

 

And so because I hated it so much. I would show up late all the time, and sometimes I would show up several hours late. And I was given 2 warnings about it, and so after I finished a major project for the company, I was called into a meeting room. My boss was there and the human resources manager was there and I knew what was going to happen. She said I was being fired for my previous performance and for being late, but I asked, “but I haven't been late or did anything wrong in the past 2 weeks so why am I being fired now. And she couldn't give me a straight answer. I remember that drive home feeling so ashamed and guilty to tell my parents. And when I told my parents they gave me a lecture saying that I need to be an adult, and I should've taken my job more seriously, but at the same time, I felt a bit relieved that I could finally move on my with my life because that company is a trap. People can easily spend their whole careers there because the pay is good.

I looked up the laws about firing people and I found out based on how I was fired I could collect unemployment benefits. So I applied for unemployment benefits and got it. And the reason I was able to get employment benefits because when a company fires an employee that employee has to have a third strike and since I didn't commit a third strike, I was able to collect unemployment benefits. Also since that was during the recession Obama extended unemployment benefits by 6 months so I was able to collect benefits for a year, and the amount I receive in benefits is based on my highest earning quarter and since I was a fulltime employee during the summer, what was I was getting for unemployment benefits was the same as if I was working 20 hours per week. What started off a tragedy ended up being a blessing because I was able to pay for my last year in college without having to work.

Being fired for the first time sucked, but I'm glad it happened. I wouldn't be able to be working remotely here in the Philippines if I had stayed at that job.

11 Lessons from Elon Musk

Elon Musk is the most famous engineer alive today, is the inspiration behind the modern image of “Iron Man”, and is responsible for running five companies (Tesla, SpaceX, Solar City, The Boring Company, Neurolink). There is a lot that we can learn from him. His original highlights include selling a videogame at age 12, double majoring at UPenn, co-founding Zip2 and selling for $307M in 1991, and co-founding PayPal and selling for $1.5B to eBay. This final success left him with $180M after taxes, and Tesla / SpaceX / Solar City were born after that.

Everyone told Musk he was crazy, he’d lose all his money, and none of the ventures would be successful. Tesla had a rough start, SpaceX had three rocket explosions (including a live payload lose), and Solar City began when solar panels were no where near as cool as they are today. But all three survived. Elon is famous for his futuristic vision, work ethic, and his ability to create a team to literally accomplish anything. Here are the top 11 lessons from Elon Musk!

1.Never Give Up
During a 60 Minutes interview with Scott Pelley, Musk was asked:

“When you had that third [rocket] failure in a row, did you think, “I need to pack this in?”
“Never.”
“Why not?
“I don't ever give up. I mean, I'd have to be, dead or completely incapacitated.“

2. Work Hard
During his USC Marshall School of Business Commencement address in 2014, Musks provided a preview into his view on what “hard work” really is:

“When my brother and I were starting up our first company, instead of getting an apartment, we just rented a small office, and we slept on the couch. We showered at the YMCA, and we were so poor, we had just one computer, so the website was up during the day, and I was coding at night. Seven days a week, all the time. And I sort of briefly had a girlfriend in that period, and in order to be with me, she had to sleep in the office. Work hard every waking hour. If you do simple math, like somebody else is working 50 hours, and you're working 100, you'll get twice as much done in the course of a year as the other person.”

3. Have Passion for your Work
During a BBC interview with Jeremy Clarkson, Elon tells us what get him excited:

“You want to do projects that are inspiring, and that make people excited about the future. Life's got to be about more than solving projects. You have to get up in the morning and say “Yes, I'm looking forward to that thing happening.”

4. Have Confidence
In order to instill trust, belief, and utmost confidence in our team, we must provide the highest level of conviction when we communicate our views. Elon expands idea this during a Business Insider interview:

“Really believe in what you are doing, but not just from a blind faith standpoint. To have really thought about it and say okay, this is true, I'm convinced it's true, and I've tried every angle to figure out if it's untrue, and sought negative feedback to figure out if I'm maybe wrong, and after all that, okay it still seems this is the right way to go. then that I think gives one a fundamental conviction and an ability to convey that conviction to others.”

5. Take Risks
The USC business class of 2014 receive more amazing words from Elon. It’s often stated the biggest risk in life is not taking any risks. Elon expresses his view on the matter:

“Now is the time to take risks. You don't have kids, but as you get older, your obligations increase. And once you have a family, you start taking risks not only for yourself, but for your family as well. It gets much harder to do things that might not work out. So now is the time to do that, before you have those obligations. So I would encourage you to take risks now. Do something bold. You won't regret it.”

6. Be Inspired
While on stage with Chris Anderson during TED Vancouver, Elon tells us what inspires him:

“I think it's important to have a future that's inspiring an appealing, I mean… I just think that there have to be reasons to get up in the morning, and you want to live. Like, why do you want to live? What's the point, what inspires you? What do you love about the future? And if we're not out there, if the future does not include being out there among the stars, and being a multi planet species, I find that incredibly depressing, if that's not the future we're going to have.”

7. Add Value
Elon famously said when he was younger, there were five problems that he thought were most important to work on. For the record, those were “the internet; sustainable energy; space exploration, in particular the permanent extension of life beyond Earth; artificial intelligence; and reprogramming the human genetic code”. The Y Combinator founder Sam Altman asks Elon:

“If you were 22 today, what five problems would you want to work on?”

“I think if somebody is doing something that is useful to the rest of society, I think that's a good thing. It doesn't have to change the world. You know. If you're doing something that has high value to people, um, and frankly, even if it's something like um, just a little game um, or you know, some improvement in photo sharing. If it has a small amount of good for a large number of people, that's, I think that's fine. Stuff doesn't need to be changing the world just to be good.”

8. Deploy “First Principles”
Digg founder Kevin Rose interviewed Elon for Foundation, where he asks about his problem solving approach:

“I think it's also important to reason from “First Principles” rather than by analogy. So the normal way that we conduct our lives is we reason by analogy. We're doing this because, “it's like something else that was done” or “it's like other people are doing”. Me too type ideas. Yeah. It's like, slight permutations, on a theme. And uh, and it's, kind of mentally easier to reason by analogy rather than through first principles, but first principles is sort of a physics way of looking at the world. And what that really means is, you kind of boil things down to the most fundamental truths. And say, okay what're we sure is true, or as sure as possible is true, and then reason up from there.”

9. You Can Learn Anything

Another stellar moment during his 60 Minutes interviwe, Elon reveals how he is qualified to be CTO of SpaceX. His response may shock you, however, it’s quite revealing as to what you can accomlish if you believe in yourself:

Scott Pelley: “How did you get the expertise to be the Chief Technology Officer of a rockship company?”
Musk: “Well, I do have a physics background, let's helpful as a foundation, um and then I read a lot of books and talked to a lot of smart people.”
Scott Pelley: “You're self taught?!?!”
Musk: “Yeah. Well self taught meaning, I don't have an aerospace degree.”
Scott Pelley: “So how did you go about acquiring the knowledge?”
Elon: “Well, like I said, I read a lot of books, and talked to a lot of people, and have a great team…”

10. Be Ambitious, Don’t Worry about Money
During an INC Magazine interview, VC Steve Jurvetson asks Elon about the source of his ambition. Elon responds with a very insightful story:

“When I started the first internet company, Zip2, with my brother and another person, Greg Curry, it wasn't really with the thought of being wealthy. I have nothing against being wealthy, it was just from the standpoint of wanting to be part of the internet. I figured if we could make enough money to just get by, that would be okay. When we started off, we literally only had one computer, so it would be our web server during the day, and I'd be coding at night. And we just got a small office, in Palo Alto back when rent was not insane, um, and it cost us like $350 a month. It was cheaper than an apartment, so we just slept in the office, and then showered at the YMCA on Page Mill & El Camino. So we'd walk over there and shower.”

11. Think Big, Change the World
During a CNN interview with Fareed Zakaria, Elon was asked about his vision to turn the human race a multi-planetary species:

“So the first order of business is to figure out how to get there, and it needs to be, in a way that enables large numbers of people and cargo. It can't just be like a handful of people, because that's obviously not going to create a self sustaining civilization. An Apollo was an amazing inspiring thing for all of humanity, but the last time we went to the moon was like 1973 or 4 I believe, so, we don't want to just have flags and footprints, and then never go to Mars again. If we just have one mission, that will also be a super inspiring thing, but it's not going to fundamentally change the future of humanity.”

These quotes are compiled into a video here: 11 Lessons from Elon Musk

Author:
Jake Voorhees
1% Engineer

How Much Does A YouTuber With 200,000 Subscribers Make?

UPDATE 8/4/2017: I currently have 240,000 subscribers. I make ~$12,000 per month. $3,000 comes from YouTube ad revenue and $9,000 comes from selling this digital marketing course. If you want to learn how to create your own infotainment YouTube channel you can get my course here: HowToYouTube.com


A couple months ago I went public with how much I made from my YouTube channel:

I make roughly $11,000 per month. About 65% of it comes from the affiliate cut I get from selling this online course.

About 30% comes from YouTube Ad Revenue:

And about 5% comes from other sponsorships, affiliates and partnerships like the one I have with WayUp where they pay me $0.75 for each user I get to sign up for their website.

I also get perks:

  • I attended a coding bootcamp in exchange for videos. They provided housing
  • I get free premium accounts to several platforms like Wix, Shopify, etc.
  • I've sold 3 condos in the Philippines with this video. I earned a 2% commission from each sale so I roughly made $7,500 from that video.



I'd like to address 2 FAQs:

Question: There's no way you're making that amount! I know YouTubers with way more subscribers and they only make a fraction of that! You're lying!

Answer: While it is true that more views and subscribers does generally mean more money, there are 2 things that are often misunderstood when it comes to making money off YouTube.  (1) Views are worth a different amount depending on the industry. Since I'm in the education industry my views are worth a lot more than views in the entertainment industry. The ads played on my channel are more expensive therefore YouTube pays me more money. (2) Since I'm helping someone with their career it makes sense for me to sell something that helps them with their career. The easiest thing to sell is education because if people can see themselves making money from the knowledge (e.g. college, coding bootcamps) then it's easy to convince them why it's worth the cost.

Question: That's really interesting Matt. I'm thinking about starting a channel myself. Would it be cool if we could jump on a call so I can ask you a few questions?

Answer: I just released a course on how to make a successful infotainment channel:HowToYouTube.com. In the course, I give my best advice and layout strong paradigm shifts in how you will go about creating a channel. There is a 30-day money back guarantee so you have nothing to lose!

 

Take a look at my course if you want to make your own YouTube channel!

 

HOW TO MAKE MONEY WITH AMAZON? OVERVIEW FROM ENGINEER TURNED $1,000,000 AMAZON SELLER

How To Make Money With Amazon FBA? That's the question I asked myself in May 2015 in my Electrical Engineer's office at a local steelworks. Fast forward to July 2017 and we have just passed £780,000 in sales which are over $1,000,000 according to google currency converter. Not only that, I have systemized and automated the business by building a team of 20 virtual assistants and 3 warehouse employees.

I am now free to pursue my real passion which is my personal brand: Life Success Engineer. The brand is documenting my journey through Personal Development and Entrepreneurship which has taken me to two Tony Robbins Unleash The Power Within Seminars and to T-Harv Eker's Millionaire Mind Intensive Seminar. Now I get to help others get started online using my YouTube Channel as a vehicle to fulfill my ultimate goal of impacting 1,000,000 people.

WATCH ME MAKE MONEY ON AMAZON BELOW

FULFILLED BY AMAZON (FBA) OVERVIEW

As the video above showed, Amazon has created a program called Fulfilled By Amazon which allows sellers to ship products to Amazon and then they can be sold from Amazon's marketplace. To customers, everything is just as it has always been. The only difference is when there is a third party seller, its says “Sold by “Seller Name” and Fulfilled by Amazon”.

You can become the seller and begin making a profit selling simple products without having to deal with the shipping or customer service.

Below are the steps to getting started with Amazon simplified as much as possible. This will be assuming you start an Amazon Seller Central account and provide all the required documentation to Amazon to get set up.

Step 1: Research & Find Profitable Products 

Finding the products is the most difficult step. At the beginning, it takes many hours as you look through different online stores trying to find different deals but the most important thing about this research is the information Amazon give you about every product on the site. By knowing what you are looking for we can find the following information:

Sellers Rank: How Many Times The Products Have Sold In The Past?

Price History: What The Current Price Is & How Long The Price Has Been Stable?

This then allows you to make the decision to purchase the product and send it to Amazon to be sold to customers.

Step 2: Purchase Your Products

Purchasing the products is also an opportunity to make money through “TopCashBackSites” and “Credit Card Bonus Features”. Over the past 24 months, we have made thousands of pounds of “free” money just by entering we use these sites and as many discount codes as possible. 

Step 2: Preparation Of Products & Shipping

All products need to be correctly prepared to be shipped to Amazon. Amazon has a comprehensive preparation guidance section on the website to ensure this is done as required. As you begin to purchase more and more products, the size of the operation gets bigger and bigger as you ship more products. After 6 months, I quit my job to concentrate on Amazon full time. It resulting us needing a warehouse as we got too big to operate from home.

Step 3: Scaling & Automation 

Now it is a case of repeating the process as much and as quickly as possible. For this I began to recruit Virtual Assistants that would do the tasks for me. Below are some of the tasks that have been outsourced:

  • Sourcing
  • Reviewing
  • Purchasing
  • Uploading Inventory
  • Management Of Pricing
  • Replenishing
  • Customer Messages
  • Amazon Seller Account Management
  • Amazon Reports

It's been quite a journey however it is now paying off. I highly recommend anyone to consider Amazon as a platform to start selling products.

ABOUT ME – KEVIN BLACKBURN

It's been a crazy 24 months but my attention has turned to helping people from my YouTube Channel.

The only way I know how is to keep taking action building a successful balanced life. Having 2 young children in a small family, the internet has given me the opportunity to design the lifestyle that suits us away from the traditional way of living.

To read my full story, check out my about page on the blog.

About Kevin Blackburn 

5 Keys to Engineering Success

Five Keys to Engineering Success
Every young engineer wants to have a successful career ahead of them. Unfortunately for us, as “millennials”, whatever that means to you, there is far more competition for that same success. 50% of our workforce today is someone between 18-35 so you need to stand out and differentiate yourself from others in order to grab these opportunities and rise to the top of your industry. Today it is not enough to solely have a degree from a good school, accumulate some experience, and maybe have a solid reference list. This Top Five Tips for Engineering Success will boost your path to stardom in your field, differentiate you from other professionals, and help dominate your industry.

Mindset
Mindset is everything in this world. I'll reference Stanford University psychologist Carol Dweck, and author of “Mindset”. Mindset is the foundation of accomplishment. Many people strive to stick to what they know already, rather than to grow and learn, which is challenging. This is a fixed mindset vs a growth mindset, which is what you should adopt for maximum success. Fixed mindset results in avoiding challenges, giving up easily on obstacles, refraining from maximum effort, ignoring constructive criticism, and feeling threatened by the success of others. However, a growth mindset individual will embrace challenges, persevere through tough obstacles, view effort as the gateway to mastery, accept constructive criticism, and feel inspired by the success of others. You cannot reach your full potential unless you are constantly improving, pushing yourself to be better, and doing things outside your comfort zone. That new coding methodology may be hard to learn, but in the end, you will be a stronger programmer afterwards.

Belief
In order to achieve a goal, a requirement for success is to start with the end in mind. Envision yourself crossing the finish line- the utmost belief, conviction, that you WILL succeed in accomplishing your goal. Let’s break this down into a more simplified manor, for example, when are interviewing for a new position. If you begin the day thinking “I probably won’t get the job”, then you most likely will not. This negativity will slightly alter all your behaviors: the confidence in your tone, the warmth in your eye contact, the energy in your communication gestures – everything. Believe that you WILL tackle the challenge, that you will absolutely own the interview, and every action during your day will follow suit positively and effectively.

Attitude Attraction
Everyone wishes they could be a 10/10, be taller, more fit, better hair and eyes – you name it. It’s actually super simple to be more attractive to everyone around, and though it takes attention and effort, anyone can do it. Tony Robbins provides this example in his talks, and it’s all about being more positive! Negativity is a cancer. Complaining and being a pessimist helps nothing in life. No one wants to be around someone negative. Since your energy and attitude and emotion radiates around each of us like an aura, you are naturally more attractive to be around when you are positive and optimistic. People want to talk with you, want to spend more time with you, and want to give you more career opportunities because of your attitude.

Environment
Jim Rohn said that you are an average of the five people you spend the most time around, and I 100% agree with him! We’re all raised with the parental concern about friends who may be “bad influences” and how our older siblings need to be a “positive role model”. However, it’s rare for adults to think about these stereotypically adolescent lessons. If goes without saying once you realize it, but if you spend more time around doers, executioners, go-getters, and so on, the chances of you following suit on similar actions is way higher! We as humans are easily influenced by our surroundings, so spend more time around people who are productive, ambitious, and trying to be the best career individual they can be. It will help you do more too!

Headspace
We are decades into the physical health wave, about ten years into the healthy eating wave, and the current trending health paradigm is mental health! The word still carries heavy social stigma, i.e. if you use it people naturally think things like “nutcase”. However, headspace definitely needs to be talked about more nowadays. We live in an era of stress and information overload – giving your brain a break should become a part of everyone’s daily routine. It’s now scientifically proven that meditation helps to: reduce stress, enhance focus, improves listening ability, helps you sleep, and overall improves happiness 😊

How To Make Money From Udemy (Creator and Affiliate) ft. SideHustleNation

Udemy is an online learning platform where you can enroll to different courses. This platform was launched in 2010, and now hosts more than 45,000 courses. Udemy allow instructors to build their own courses and developed tools in order for them to upload videos, Powerpoint presentations, PDFS, audio, zip files and live classes. This platform has 14 categories where users can choose what course they are interested to. One of its good courses is ‘Kindle Launch Plan: Publish and Market an Amazon Bestseller’ by Nick Loper of SideHustleNation. Nick Loper is an online entrepreneur and has his own podcast show which is a top podcast in iTunes    

Nick launched his first course on Udemy in 2014. This course is based on his own experience as a self-published author. He has more than 5 books on Amazon which are all available and are earning him passive income. The success of these kindle books led to making the Kindle Launch Plan course. Its lifetime earning is now $13,597.

 

Udemy also help instructors to promote their courses.

How to make a course on Udemy?

Let’s start with the production. You have to prepare your video or presentation that you will use as a tool to teach your students. Prepare it as soon as you can because making a video will eat so most of your time. You can use everything you already have to minimize expenses just like what Nick did. Using his wife’s dslr and web camera he was able to record and produce videos and finished his course in a month. .

When marketing your book, try giving it out for free to as many people as you can. The goal is to get at least 1,000 reviews so that the Udemy algorithm will start promoting your course. This strategy can also be done on Amazon.

How to be UDemy Affiliate

An affiliate is someone who sells courses on Udemy to get a commission. Anyone can start selling Udemy courses as long as they own their own website and have a little bit of traffic. To start, just grab an affiliate link from Udemy!

Udemy gives a 40% affiliate cut to their affiliates. Pick a niche, get some traffic by writing blogs or review in that niche, then put affiliate links to courses in that niche. You can model after Nick Loper’s blog here.

Udemy is currently having a sale where most courses are only $10! Use my referral link to take get the discount: http://engineeredtruth.com/udemy (Offer ends 4/29/2017)

Be sure to check out SideHustleNation: http://www.sidehustlenation.com/

Learn more about making money on Udemy by clicking the video below:

 

How To Prepare For A Coding Bootcamp

If you are planning to take a coding bootcamp, there are things you should consider before your first day at camp. If you enrolled on a Web Development bootcamp then you can apply these tips.

  1.     Go to FreeCodeCamp.com and do everything until advance algorithm & scripting.

FreeCodeCamp is an open source community that can help you to learn code. There’s no need to do advance algorithm and scripting on this community in order to be ready for bootcamp. But if you have more time, then do it. That will make you more ready for bootcamp. With FreeCodeCamp you can learn skills like JavaScript.

  1.       Get additional practice with html/css by creating a personal portfolio, and cloning websites that you like

After learning on FreeCodeCamp you can try making your own good projects and put it on your portfolio. This can help you practice what you’ve learned and easily apply it on bootcamp. You can also try to clone a website you like.

  1. Take an online AngularJS course. I like Teamtreehouse's course much more than codeschool or codecademy.

After learning and applying JavaScript, HTML and CSS, take an online AngularJS course. One of the good online AngularJS courses is Teamtreehouse. You can learn web design and coding from more than 1000 videos on this course. Here's an affiliate link to Team Treehouse: http://engineeredtruth.com/TTH

  1. You don't need to learn bootstrap

You don’t really need to learn bootstrap before attending bootcamp but it will be helpful for you to easily make a responsive website.

  1. You should absolutely learn code before going to a bootcamp to get the most out of it.

Before attending a bootcamp, it is important that you already know the basics because if you don’t it will be hard for you to learn advanced skills. Learning the basics while on the bootcamp will only eat your time that will result to learning few skills and waste of money and time.

My github profile: https://github.com/EngineeredTruth

 

Portfolio that I made before attending (has links to projects I made before attending):

http://codepen.io/MattTran/pen/YWGyMR

This my current portfolio http://devtran.co/

The bootcamp I attended is called DevMountain: https://devmounta.in/?r=vgqM

Learn more tips by clicking the video below:

 

Breakdown of How I Make $10k/month from YouTube

I recently launched my course on how to be a YouTuber. You can find it at http://howtoyoutube.com/ . In this course I will discuss on how I do things on my YouTube. In order to do this, I have to breakdown my sources of income to show you how and why I do things. I created most of my videos to earn money and half of it is to help you with your career.

This is how much money, YouTube ad revenue is giving me. I earned $33,070.87 for the past year with just the YouTube itself.

And the year prior, from May 1, 2015 to May 1, 2016 I got $14, 006.65 from YouTube’s ad revenue.

And I earned $2,961.66 from ad revenue on my very first year which is from July 4, 2013 to July 4, 2014.

2015 to 2016 is also the year I’m having doubts on my channel. For me to solve this and continue to earn money, I do a lot of experiment on my YouTube channel. I sell digital marketing course called Indemandcareer where Seth, a business and entrepreneur coach help students to get a job on digital marketing and earn $60K / year. We both sell it for $97 per month and split it 50/50 where we both get $45 and clickbank gets $7. In the beginning we earned $300 a week from selling this course and after a few months we started earning thousands of dollars. Not only our profit increases but also we started receiving emails from students that they got a job after taking the course. I interviewed most of them, some of it are already posted on my YouTube channel and some are still haven’t published yet.

So, if you’re planning to make your YouTube channel, you’ve probably earn good money through selling someone’s online courses or your own course. I don’t mind selling someone’s course like Seth’s Indemandcareer. We both share expertise, he makes the course using his 5 years of experience in digital marketing and I promote it to my audience on my YouTube channel.

If you want to know more about my course, go to http://howtoyoutube.com/ . And SIGN UP NOW to get 50% off. Use HALFOFF code to get the course for only $49.50 instead of $100!

For free video from my course, just click the play button below.

 

 

 

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