How to Use Facebook Ads To Grow Your Business – 4 Steps from a Self-Made Millionaire
“Business is all about getting a lot exposure so people know who you are.”
With over 1.86 billion monthly active users worldwide, Facebook is the easiest place to grow your business. Facebook is putting its game to whole next level especially their advertising since 2004. Over the years there are more than 4 million businesses are now advertising on Facebook. Facebook advertising is important and helpful in your business. By using this you can select your audience or the people you want to read your advertisement or choose where and what time you want your ad to run. This platform will also help you monitor your page's performance/s by providing you statistics on how things are going.
John Lee, a self-made millionaire, CEO and co-founder of Wealth Dragons, the most popular event company share some tips on how to use Facebook Ads to grow your business.
If you want your audience to click your advertisement, you have to be specific with your content. For example, you are selling iPhone. You can write on your ad like “5 Reasons why you should buy iPhone instead of Samsung.” The audience should be hook on your content the first time they saw it. Some keywords you can use on your content are Free, Because, Steps To. These are words that can open their curiosity.
2. Description has to match the hook
Your hook or the title of your ad should match your description. Sometimes clickbait don't really work on advertisements. In order for them to click this two should always match. Your ad's description should be short. Don't give so much information in the description, it should be short because Facebook don't let too long descriptions run.
3. Picture matches your hook
If you're product is about iPhone, then your image should be an iPhone. If it happened to be not, then it will lessen the click on your ads'.
4. Strong call to action
Call to action is word or short sentence designed for your target audience that will instruct them to take an action like Call now, Buy now and Visit a store today!
5. Mobile Optimize your Ad
“If you're spending too much money is that these five tips are not meant.” John Lee added.
Click the video below if you want to grow your business using Facebook Ads: