Category Archives for "Uncategorized"

Engineered Truth Premium RELEASED

About 2 months ago, I sent out an email asking if you would be interested in an Engineered Truth Netflix.

The overwhelming response was YES.

After working on it for 2 months, it's finally here: Engineered Truth Premium

What's included inside ET Premium?

1. Fast Track to Investing in Online Businesses – A concise A – Z guide on buying and investing in your first online business.

2. Crash Courses – 30-min courses on all the skills you need to build your digital empire.

3. Mindset Videos – An extension of my Rich Friends, Poor Friends series. 

Lessons I've learned from other membership websites:

No livestreams 
– Livestreams are great for those who can make it, but are useless for people who miss it. 

For ET Premium, I'm only going to focus on making high-quality video content that can be enjoyed at any time.

No Facebook Group – FB groups aren't a good place to have conversations because they're not organized clearly. 

We have a community built into our membership site that can be easily navigated.

Too Expensive – A lot of business/entrepreneur membership websites charge $49/mo or more, but don't offer enough value to justify staying.

For ET Premium, I want you to feel like ‘Wow, I'm only paying $19/mo for this information, but I feel like I'm getting $200/mo of value'

So how much is Engineered Truth Premium?

The price will be $29/mo for a month-to-month membership

And $57 for a 3-month membership (or $19/mo when broken down).

But as a one-time launch price, I'm offering this:

$19/mo for a month-to-month membership.

This offer will expire on Aug 1st, 2019 which is Engineered Truth's 8th birthday. 

Okay, that's super cheap. What gives?

Right now, ET Premium has enough content to get started. But there's still a lot to be added.

Here are some things I'll be adding this coming month:

All About Risks (Risks of investing in online business)FB Ads Crash CourseIs it worth doing business in the Philippines? Buying an Amazon FBA business case study and income report.
And of course, each month I'll be adding new high-quality video content.

By joining now, you're getting locked-in at a super low price that may not be available in the future.

There are more details to Engineered Truth Premium so click the link below if you're interested in joining.

Click here to learn more about Engineered Truth Premium

Learn how to own one profitable online business one after another without ever starting one

On July 1st (my 31st birthday), I bought 80% of Marc’s Amazon FBA business.

This picture is from when we signed the deal.

The business sells vape carrying cases and other accessories on Amazon.

Last year it made an avg. profit of $3,766.55 per month.

I bought 80% of the business for $60,000.

The business will bring me about $2,900 per month in income since I get 80% of the profit. Marc will keep 20% and his team will manage the business for me so I’m a complete passive investor.

Managing the business is super easy. He just has one of his employees order more inventory when we’re low.

For me to earn $2,900 in profit per month in real estate, I would have to buy a $400,000+ house.

That’s why investing in online businesses is so strong.

Buying 6 of these Amazon businesses would cost less than a $400,000 house. An Amazon FBA business pays itself back in 2.2 years assuming the sales remain steady (src: @empireflippers). But I already have some plans in place with @virtuousgraphics to increase sales.

You might be wondering why Marc would even want to sell 80% of his business. He wanted to take the money to buy more shares of his holdings company: Alpha Rock Capital. Because he believed if he put the money in before their next round of funding, he’ll double his money. Which he did.

In Engineered Truth Premium, I’ll be breaking down how this business deal went down and show complete income reports.

If you want to learn how to own one online business after another. Without ever having to start one. You can check out Engineered Truth Premium.

Learn how to own one profitable online business one after another without ever starting one here: https://premium.engineeredtruth.comShow less

Why Mechanical Engineering Is a Dead End

Mechanical engineering applies engineering, physics, Engineering Mathematics, and materials science to design, analyze, manufacture and maintain mechanical systems. It is actually one of the oldest and broadest disciplines in the category of engineering.

Some say that mechanical engineers are some of the most productive people in the world, but the job market for this profession is lacking. In fact, only 1 in 10 engineering grads will actually work as an engineer.

Engineering as a Career

Many engineers will choose to focus on a specific specialization, and mechanical engineers are just one group of people that choose to create solutions and solve problems. The problem with this is that hundreds, even thousands, of other people are thinking and wanting the exact same thing.

As a mechanical engineer, you may be responsible for researching and developing products, finding ways to improve production processes, designing and implementing cost-effective equipment modifications, and developing and using new materials and technologies − just to name a few.

Many people actually find that engineering isn't as glamorous as it is made out to be and many find themselves unhappy, bored, and feeling constricted − that is if they managed to even find a job.

They report the lack of creativity and ingenuity and even describe the work as being monotonous. Tesla's Induction motor and neon lighting were pretty exciting, though, right? Well, this isn't the norm in the industry. This view of dynamic wonder and inspired invention is often few and far between.

The Starting Salary

The median annual wage for a mechanical engineer in May 2018 was $87,730. The starting salary for a mechanical engineer − depending on skills, location, and experience − may also be much lower than this.  A typical entry-level education for a mechanical engineer position is a bachelor's degree. To gain this level of education, it is going to cost you a lot in the way of time and money with no guarantee of a decent paying job placement in the future.

A Very Broad Category

Are you really willing to spend all that time and money to earn the title of a mechanical engineer if you know how hard it is to actually land a job out of school? There are approximately 30,000 graduates each year, and there are only 2,500 job openings available. So, thousands of these graduates are going to find themselves without a job, and instead, they will be saddled down with crippling student loan debt, mounting bills, and a good amount of desperation.

Not really what a fresh graduate sees for their future, right?

Even saying 1 out of 10 will land a job is being awfully generous. While many may throw insults and get upset that we seem to be downplaying a once robust career, the truth is, that we are just thinking about the data. As an engineer, you learn to think logically and efficiently. You have to be unbiased with the data. So, why is this any different?

Don't believe us? Research it yourself. You can find this same information in less than fifteen minutes with a few simple Google searches. So, what can you do to avoid this heartache and incredible waste of time and money?

Consider focusing on more technology-based jobs rather than the dead end a mechanical engineering career offers.

Technology vs. Mechanical Engineering Jobs

When you are in school and thinking about the job market you are about to enter; you want to make sure that you are going into an industry that is in demand. Don't put yourself in a position of graduating from school as a mechanical engineer and not being able to land a job. Instead, choose a viable skill; choose something that companies just can't live without.

We are in a very digitally driven age, and technology plays a very critical role in the success and growth of business. Therefore, you need to recognize this and take advantage of the opportunity. Visual marketing and web development, for example, are two positions that companies are always scrambling to fill.

There is a high demand for these jobs because all of these companies are in competition with each other and higher search rankings, more traffic, and more sales all mean higher success. Visual elements are key components to a business's marketing campaign, so they need people who can create this essential visual branding.

Web development is another facet to consider because this is what a company uses to increase their product knowledge, maintain communication with their potential clients, sell their products, and generate more leads. There are millions of websites currently making an appearance on the internet. Web development is always needed to create websites that stand apart from the competition and get the business noticed. It is a very in-demand job that you can take advantage of.

The Rise of Software Engineers

Software engineers combine the scientific knowledge of engineering with technical skills and apply these principles and programming languages to build software products, develop computer games and apps, and even run network control systems.

Software engineer employment is projected to grow much faster than the averages for all other occupations. This is due to the increased demand for new apps to be used on smartphones and mobile devices. Companies need this technology to thrive, so the demand for software developers continues to grow. You will find that there are 49,000 available software engineering jobs compared to only 6,000 mechanical engineering jobs.

Switching Positions

If you are currently in school and almost finished with your program, then go ahead and finish and try your luck at landing a job. You could also consider switching. Data science is another career that can prove to be lucrative. They are responsible for business analytics and building data products and software platforms. Data scientists have been known to earn a six-figure income on average, and the demand for this skillset is growing exponentially.

Don't find yourself going the route of a dead end job like mechanical engineering. Instead, use those smarts to find a career path in something that is much more in demand. Emerging technologies are going to continue to be responsible for in-demand jobs, and data scientists have held the number one best job in America position for years now, according to Glassdoor.

Consider all this data before choosing to continue as a mechanical engineer. You may find that your skills are better suited elsewhere.

Interested in a digital marketing career? Click here for my digital marketing playlist. Find out how you can get a good job in digital marketing without having a degree.

You can also join the conversation in the Engineered Truth FB Group by clicking here.


Get drinks with elite-level entrepreneurs

Go home with high-status pictures and videos for your personal brand


What's going down

A mastermind is a meeting of like-minded people helping one another to get shit done.
But a mastermind is only as good as the people who are in it.

Join my team and I on a four day event that you’ll never forget.

So picture this… You’re grabbing an unlimited amount of drinks with me and a handful of brilliant people on a rooftop bar, overseeing the beautiful Metro Manila cityscape.

Sounds great, but is it all business?  Fuck, no.

We have some amazing activities planned that will blow your fucking mind.

This isn’t for everybody.

This is for those who want to level up in life.

This is for those who want to build their personal brand, network with elite entrepreneurs, and build lasting relationships in one of the most exotic countries in the world.

Note: We will have photographers and videographers on site. You will receive high quality, personalized photographs of your time at this event.

We want you to build an impressive portfolio with footage and images that you can utilize to enhance your personal brand.

Here’s what’s going down in this exclusive mastermind event:

Day 1: The moment you arrive, you will have a personal driver pick you up from the airport and take you to the 5-star hotel, I’M Hotel. From there, get settled, get dressed, and come meet me upstairs at the famous Antidote Rooftop Bar.

Grab unlimited drinks and get to know the other mastermind attendees, my team, and I.

Day 2: Get your morning coffee and fuel up at the breakfast bar before you join me and my special guest speakers at the Engineered Truth Mastermind at the exclusive Manila House (the only private clubhouse in Metro Manila).

You’ll meet Joe Magnotti, CEO of Empire Flippers, Anthony Cofrancesco, founder of Brainy Flights, and other special guests.
Day 3: Pack a day bag as we’ll head to Tagaytay, home of the island inside a lake inside an island inside a lake inside an island. Seriously, look it up.

Here in Tagaytay, you’ll be part of an amazing outreach program where we will be volunteering our time at the Little Angel’s Home Orphanage. Play games, join activities and be part of something greater than yourself.

This is not only an amazing chance to give back, but we will have a videographer and photographer on site to capture the event.

At the end of the day, we will be checking in at the luxurious Escala Hotel with an overlooking view of Taal Lake.

Here, Joe Magnotti, my team, and I will be providing a 1 on 1 consultation with you.

We will review your short and long-term goals and provide custom feedback and actionable tasks to help you achieve your goals.

Day 4:
 You’re on a yacht, bitch. It’s your last full day, so let’s fucking party. I’m talking unlimited drinks, all you can eat buffet, and an island excursion.
Day 5: You’re heading back home.

Personal Branding


In this mastermind, you'll go home with 3 things:

1. Friends and connections with elite-level entrepreneurs

2. High-status pictures and videos that you can use for your personal branding
3. An individualized roadmap for your success developed by Joe Magnotti, my team and I


Day 1

EVENING:Arrive at I'M Hotel. 10 PM – 2 AM | Drinks at the rooftop bar

Day 2

MORNING:11 AM | Mastermind meet-up at Manila House

11:15 AM | Presentation by Anthony on travel hacking

12:00 PM | Presentation by Matt on content marketing

12:30 | PM Surprise presentation

1 PM – 4 PM | Breakout into mastermind groups

AFTERNOON: 4 PM – 7 PM: Personal time to digest mastermind content

EVENING: 7PM+ | Meet up for open-ended drinking


Day 3

MORNING: 9 AM | Head to Escala Hotel

10:30 AM – 4 PM | 1-on-1 consulting with Joe Magnotti & Matt Tran

AFTERNOON: 4:30 PM – 7 PM | Outreach at Little Angel's Home Orphanage

EVENING: 7 PM – 10 PM | Finish 1-on-1 consulting with Joe Magnotti & Matt Tran


Day 4

MORNING: 10 AM | Group up and head to yacht

AFTERNOON: 12 PM | Arrive at Corregidor Island and explore ruins

EVENING: Socialize & drink on yacht while taking lifestyle footage


Day 5


You'll go home with personal branding pictures and videos from the whole mastermind.

This is an all-inclusive event. Everything is included in the price from A – Z.

Hotel, food, drinks, transportation, yacht, conference room, and airport transport are all included in the price (flight not included).

Are you interested?

We're limiting the mastermind to only 10 attendees. To apply, click on the link below and fill out the application.

If we like your attitude, we'll schedule an online interview with you.

Only apply if you're willing to commit to going to the mastermind.

What is the best career field in 2018?

Look, this is an easy one. And don’t take it from me, take it from 2 of the biggest job search platforms: Indeed and Linkedin. Why did I use these as reference? Because unlike most publications, pundits and college administrators, these are platforms that actually get people jobs. THEY KNOW.

Indeed is a very simple site, pretty easily described as Google for finding jobs. According to Alexa (company that tracks online traffic), it is the 57th most popular site in the United States. Here is what Indeed says are the best jobs based on “salary (jobs with a baseline salary of at least $75,000) and abundance of opportunity (jobs which have seen the most growth on Indeed since 2014).”

  1. Commercial Project Manager
  2. Full Stack Developer
  3. Computer Vision Engineer
  4. Machine Learning Engineer
  5. Preconstruction Manager
  6. Construction Superintendent
  7. Optometrist
  8. Data Scientist
  9. Chief Estimator
  10. Development Operations Engineer

Notice something? 5 out of the 10 are software related.

Hold on, let’s look at what LinkedIn has to say, the 12th most popular website in the United States.

Below is a list of the the most promising jobs based on salary, career advancement, job openings, job market growth and regional accessibility.

  1. Engagement Lead
  2. Software Engineering Manager
  3. Customer Success Manager
  4. Solutions Architect
  5. Sales Director
  6. Engineering Manager
  7. Program Manager
  8. Product Manager
  9. Data Scientist
  10. Enterprise Account Manager

3 out of the ten are software related, that's almost a third.

Look, I am not saying you should get a career in software. At the end of the day, we’re just saying from a very objective, practical standpoint, software is very practical. This does not include passions, personal inclinations or experience. Only you know what is best for you, but I’m just trying to make the decisions of prospective job seekers a little easier.

Note 1: A degree in Computer Science, will not, by any means, grant you these jobs. These are high end careers that require plenty of hard work and practice, just a degree won’t do it.

Note 2: I am not a software engineer of any kind, just using data from reputable sources. I did run a Web Company and contracted web/software engineers.

Written By Max from www.Amitly.com | Amitly is a media company that promotes modern day educators with a focus on online course creators.


Why I have left the PLC programming field

…why state programming sucks.

This is a story about events 20 years ago that have changed my opinion about the PLC automation field that I was entering, whereafter I decided to enter the (then rapidly developing) IT networking field.

I have an electrical engineering degree and I'm a network administrator for more than a decade. I originally intended to enter the automation industry, but events in the late 1990's changed my mind about the profession. The information provided here is to account the events that happened, and might benefit you if you consider entering the PLC programming field. Take in consideration that economics change and things change during the years and the issues I've experienced may not apply to you in this field.

I started off in the software programming industry first as a C + SCADA programmer for about 1.5 years. When I finished my studies the recession of the early 1990's were finally starting to wear off and most of my former fellow students have already found a job, so did I. The conditions provided by my first employer were not the best, but the experience gained was considered very good for future employment, so most left for better grounds within a year. I thought I would be better off in the PLC automation industry, because PLC programming was what I had done in my thesis and I thought this would be easier. It proved to be a mistake.

I found a new job as a PLC programmer. Two smaller projects were first presented to me, first additions to an newly implemented existing Siemens S7 installation, and then a fully new Siemens S5 installation. After a month I was joined with a senior automation engineer and had to implement an S5 program in a big project. The specifications of the PLC were provided by another project engineering company who was implementing the physical infrastructure (piping, fitting, vessels) via subcontracting. I was not told the specifics of the contract of this project of any other project with this external engineering firm. They've send us the specifications of the PLC program every 3, 4 days in big envelops with bundles of papers filled with lines of conditions and actuators that had to be steered, all written down in listings of finite-state-machine states.

The way the PLC program was structured was very simple: the PLC program contains a dozen sequential programs that has to be executed in step wise fashion. Only one of these sequential programs was allowed to be executed at once, and each step in these sequential programs had its own step number. There are programming blocks in Siemens S5, called SB's (*Step Block, or originally called Schritt Baustein), but this way of programming was not used. Instead a custom programming scheme where a whole FB (*Function Block) designated for every step was used. Every step or FB, contained 3 networks: one network for the next step conditional to jump the sequential program to the next step, one network where a Set-bit is responsible for setting actuators high and one network where a Reset-bit is responsible for resetting actuators. A small central step-control FB is used to jump to the right step, and basically all what it does is jump with an indirect “B MW 200, SPA FB 0” instruction using a step number loaded in ACCU1 to the correct step FB. When a jump to the following step was requested via the next step conditional, the actuators in the current step FB were reset using the Reset bit, the step counter is increased, then in the same PLC scan cycle, the next step FB was called with the Set-bit so that unchanged values in outputs don't toggle their actuators. A sequential program could exist out of between 10 steps = 10 FB's to 20 steps = 20 FB's, there were about 15 sequential programs and in each step / FB there were around 70 actuators to be set or reset. A quick calculation of these shows there were 15x15x70 = around 16000 actuators to be programmed in around 220 FB's. The full listing of all the conditionals for step changing and the conditionals for setting and/or resetting of the actuators were provided in bundles of listings provided on sheets of papers, knitted together with a stapler, and I had to copy all the listings of these actuators into FB's.

After 2 months programming we discovered lots of redundancies were present in the specifications as provided, redundancies we couldn't have foreseen because only a single sequential program was delivered every 3 to 4 days, and it took about 1.5 months before we could extrapolate that these redundancies were there all over the whole PLC program, so rewriting would render all previous work void. We had all those actuators that weren't updated that were replicated over all the steps. Above that we actually found that individual steps on one sequential program closely mimics other steps in another sequential program. The programs were just variations of each other. All these steps were virtual identical, and the whole PLC program could be implemented a lot smaller if we had known this in advance. Some shortcuts were implemented, but more as an afterthought.

I had to enter all the programming in actual S5 AWL code. All decisions of laying out the steps and allocating inputs, outputs and conditions was already done by the external project engineering firm. I had no input: just tedious copying listings of countless conditions and actuators provided on +1000 pages of text. This extremely boring job took between 3.5 to 4 months to finish, including SCADA screen development.

Now, as some of you might think, “Who works in this way? Why doesn't employ the external project engineering form employ their own PLC engineer?” This question occurred me as well: the only rational I can give is that the external project engineering company has no resources to provide full 24×7 support needed by companies, and is outsourcing support to us, and we have to implement these programs in a way we could troubleshoot in a very instrumental way without consideration of the specifics of the actual program. This was not as what is told to me, it was told to me the reason they work like this is when a support call for an support engineer is issued by a company, the support engineer doesn't have to spend time understanding the PLC program. All this way of working was not told to me in advance when I applied for the job.

When entering of all this programming code was finished, the department head and the senior PLC engineer were to implement the PLC program on-site at the factory. I was designated to implement a similar program for a smaller similar installation, not only in entering a similar but shorter finite-state-machine states Iisting, this time only around 70 steps and a smaller amount of actuators where involved. I was asked to implement it in a similar way, with the same FB's as in the project that was done in the previous job. Because of the smaller scale of the program I could enter the provided sheets in a few weeks and start implementing it on-site with an (female) engineer of the external project engineering company.

On-site, first a small issue emerged with overlapping MB with a communication FB used for a control panel and the MB used inside the central step-control FB: the steps didn't worked as intended when the control panel was enabled. This was simple to solve, just move the MB of the step-control FB to another region. From the MB 250-253 to the MB 240-243 region or similar, still functional identical, but I had to update the corresponding conditional jump in each step FB, took some time.

Then a more serious problem emerged. The central step control FB showed a problem: when a new sequential program was started after the previous program was finished, the PLC jumped to the last step of the previous program instead of the first step of the newly started program. Was this standard central step control FB not supposed to be bug-free? This was puzzling. Generated a cross-reference of the whole PLC program, I started to verifying the individual merkers of the central step control FB to verify there was no conflict. Debugged the code, the step control FB AWL code showed to be non-intuitive as it combined both word operations, word shift operation, a bolean word using a mask operation, and individual bit operations, to make it very compact. As an ultimate test I disabled all the rest of the program except this FB, and it proved that the problem was due to the step control FB itself and not caused by some of my code. Then I made a call explaining the issue to the senior engineer on-site at Leuven. He was very surprised hearing of the issue, and replied this central control was used everywhere and never had any issues with it..

During debugging the block I discovered the merkers of the central step FW were not reset after ending the last step of a program, causing next program to start in the last step. Why? I compared my implementation with the previous project that I used as reference, and no mistakes were made, everything was identical. To continuing the testing the implementation I have to resort to a conditional reset after the central step control FB of each sequential program. This would allow testing, and in the empty periods where the project manager of the external project company was doing their own business allowing me to troubleshoot the code of the central step control FB.

A week before the deadline when most troubleshooting was done the project manager of the external engineering company made the request to implement a manual mode into the PLC program: it must be possible to enter a code on the display, select motors, pumps, valves on the display, set these in manual mode and toggle the output on those actuators. This was a big change, to implement this I had to move all the output actuators outside the individual steps and combine it with a conditional automatic/manual mode bit before output of the bit to the actual actuator. Changing this would be extremely time consuming. Of course I was objecting but the project manager kept insisting this manual mode had to be entered. I was thinking to make another call to the senior engineer.

Why I didn't? I was thinking… this whole programming method didn't made any sense. The central step control FB was super compact written, and while you might use extreme smart coding in PLC to save space and allow smaller models of PLC's to be used, it didn't made send to save space having unreadable piece of code and then waste a lot more space to redundant code. I had to enter all these lists of conditionals and actuators for months which was frustrating, time consuming and after all proved to be inflexible for changes, right in the first project I had to do. The central step control FB didn't work as intended which was very odd because if it was used everywhere it should have worked. The request for the manual mode just a week before deadline was totally off the hook. How didn't the project manager could haven't known this request would imply changing the programming if this way of programming was used everywhere? Today I know I have to ask to write these requested changes down in paper, so there can be no dispute at all, but remember I was fresh from college, I had no clue how to handle this. But back to the question: why didn't I made the call to the senior project manager? Think again… all this 5 months of entering listings of boring conditions and actuators… do I want to do this do this for a career?

I remember the PLC courses I took during my college years. We had all these PLC programming exercises. Because I already did some PLC programming in my high school I was aware there is a easy way to avoid difficult ladder logic programming: just define states using merkers, set the next merker when the condition for the following step was met, and reset the previous step merker using the inverted merker, easy done. Our group was the fastest to implement all these exercices. When the teacher discovered I was using this method she wrote special assignment for me I couldn't use this state programming method, to get me out of this habit of programming! Now, 2 years later, I was here on-site with this enormous volume of copied stack of code where there is no room far change, because if I have to change something in one step FB, I have to change it in all step FB's to maintain consistency… ironic isn't it? This shows how enormous inefficient and inflexible state based programming really is. I had to make a decision.

I evaluated the possibilities to change it to allow integrating a manual mode without rewriting everything. There was a solution: you can rewrite an output in the current scan cycle again, because  the buffered outputs are only after the end of the scan cycle written to the actual outputs. It's bad design, because now you have to keep track of which output in the PLC program is actual written. This could prevent rewriting all the step FB's, but there was a catch: I had to avoid the program to jump to the next step while running in manual mode. Not running the central step control FB was no option because there were outputs dependent on inputs inside the step FB's: this was a Mealy type state machine, not a Moore. Two other options remained: adding the manual condition on the next step in every step FB, but to do this I had to change every step FB. Thus remained rewriting the code of the central step control FB just to avoid stepping during in manual mode was the last option that was left. This took a day, and after implementing I hadn't any problem with it.

Then came the testing the latest code, because I had to add this manual mode code, and we had only a week left, we had to sit through testing and troubleshooting sessions until 3 a 4 o' clock each night. It involved code writing sessions at night in probably the coldest hotel room in the Ardennes near Orval in Belgium in the winter. Note that if the manual mode was not requested by project manager of the external engineering company, the project would have been finished last week. Sunday afternoon, the day before the deadline, it was ready, it was fully programmed, implemented and tested in little over 5 weeks.

Monday morning the department head of the company I was working for called me, to ask me about the state of the project. I answered that we had a lot of issues, but the project was fully implemented and working. He requested me to be on site tomorrow. The next day he wasn't on site, which wondered me. During that day I had another call with the project manager of the external firm, nothing alarming was said during that call.

That evening, I was requested at the HR department. The HR has said they have heard bad things about me, and said that I was very opinionated. Afterwards I was asking myself these questions: Didn't I complained to the project manager of the external company the requested manual mode was not requested in advance and because of this I had to rewrite the step control FB? Didn't I explained to her I had to change the step control FB for allowing the manual mode to function? Why didn't the department head asked my take on what has happened? Why was the deadline placed just a day before the end of my 6 month trail period? Why didn't the department head assigned a project manager on this project in the first place?

Some observations: I'm pretty sure the department head didn't read my code because: I've made my decision to rewrote this step control FB under high time pressure and the changes could be reversed in a heartbeat. I'm literally talking about 1 page of AWL code! I didn't inform him and all changes were on my laptop only until the last day he wasn't in the office. In addition of that I remember an instance the department head reviewed my code very shallowly where he spend max 10 seconds on and another instance he handled this 5 week job, he told he could do this in a weekend. This was definite the worst employer I have ever worked in my career. He provided with no mentor ship and just used me to enter thousands of lines of boring code.

This events made me to reconsider my career. Most likely I was only hired just to do the boring entry stuff to offload work. Clearly the real intention of this way of programming was to made it very easy to replace someone on a dime and this was very easy in PLC programming. The automation field is a field that is very conservative: that main concern companies have with PLC technology is their reliability and availability. Companies will rather stick to an expensive PLC technology (hint: Siemens) that has shown to be reliable, and to be available not only in replacement parts, but also I number of programmers. A lot of PLC programmers are just technicians, and are just needed for maintenance of existing infrastructure. This would imply that I have to compete with a lot of people willing to work at a lower wage. This was obvious not the best environment to work in, so I decided to change to another field.

I decided to change to change to the networking field. The Internet was just starting to take off and become popular, and this was an exciting new field with new technologies which were becoming dominant: TCP/IP, Cisco, Web browsers, firewalls, Linux, Windows NT, proxy servers, Exchange, email.

I applied for a starter job at a translation company, where I have managed it's network and servers top-to-bottom. Within 2 weeks I had a new job and with better pay. The day I solicited for the job, I still remember the moment I entered the entrance hall of the building: I saw the building was shared by the company with another company. At the left was the logo of the translation companies name on it, but to the right…

I kid you not… (think about it, there are more than 100000 companies in our country!)

…to the right was the logo of the external engineering company I was working for last 5 months!

So imagine one year later, I met the project manager I was working with last year. I asked her what happened with the project, was all my code scrapped? She said: “no no, there were really great ideas in the code!”

Now years later when I reexamine the automation industry, I see there are these industrial PC's where a real-time kernel is running on a Windows machine, much faster than the PLC's. But when I examine the programming environment the same programming technology still applies. Some improvements were implemented (like IEC 61131-3, object oriented programming, etc…) But when I tried the screen programming I remembered the same dread when I was working on SCADA: how inflexible it was to handle the GUI elements.

Today, when I examine the professional IT world, there are all these technologies out there changing the field in a very structured way: massive leaf-spine data centers, virtualization, convergence, deduplication, docker, software defined networking, micro-segmentation, software appliances, Puppet, cloud networking and the list goes on and on. In programming Python is moving forward and is pushing programming concepts as functional programming like lambda, list comprehensions, generators, decorators, etc. New database concepts like NoSQL have emerged. Very fast development and delivery processes are used. Next generation networking technologies IoT will change the landscape even more: now you will get all these appliances that will have wireless networking build-in. And then there is there also data science and machine learning…

Compared with the IT industry, the PLC industry is lacking new programming concepts, which could change the industry tremendously. The reason is obvious, the need to maintain and service the existing installations has a higher priority than trying some new (flangled) technology and risking having no support when this technology fails. It is still a very vertical industry. So no, I am not planning to go back to PLC programming again, but for those who are willing to enter this industry, think again: “software is eating the world”. How long this continues, I don't know.


  • SB = Step Block / Baustein, is the finite state programming blocks of the Siemens PLC environment
  • Actuator = An output driving a lamp, coil, motor, contactor
  • AWL = Anweisungsliste, the assembler language of Siemens PLC
  • FB = Function Block / Baustein, is a numbered function, provides AWL
  • Network = inside a PLC program a network is a organizational division, you may compare it with a page or paragraph in text.
  • MB = Merker Byte, is a 8-bit memory unit in Siemens PLC
  • OB1 = Organization Block / Baustein, is the main program loop in the Siemens PLC, called 100's times per second
  • SPA = Jump to label/Block instruction
  • ACCU1/2 = two main registers used in Siemens PLC, used for (double)word operations
  • Indirect instruction = a value is preloaded into ACCU1 and replaces the 0 value of the next instruction, eg B MW 200, SPA FB 0, means jump to FB block number where the value is located in MW 200


Since I wrote this text I have asked myself at what point I could have figured out the micromanagement was all about control and not about support management. The first odd thing is the project engineer reverse engineering the state diagrams because he could have asked the external engineering firm these diagrams, but this only indicates to a migration. The first actual hint I received was just before I departed to the facilities was in a last call with the manager. After explaining the things I had to do, he suddenly jumped over to another topic. After this project he would continuing working with me migrating his state based S5 programming scheme to the new S7 programming language. While he was explaining this I asked myself “why are you talking about this now?”. The S7 language is mostly backward compatible, so he could migrate his step control block of only 20 lines within 10 minutes. Now unfortunately I forgot this brief conversation while testing. In hindsight it was pretty clear now how insignificant this migration effort would have been, and a direct indication that he just wanted me to believe me he wanted to continue employing me after the project. It happened very early in my career, and at that time I assumed events presented to me were normal. Now, with more years on my resume I can say my first intuitions are mostly correct, and my self-doubt was often what did betrayed me, otherwise stated: when things do not make sense, there is a reason for it.

Now the events did learned me a life lesson. Look at the events: did the manager really benefitted from this tactic? actually no: he not only fired the engineer working on his project, the most likely outcome of this was the project manager taking up over the role and having to “correct” everything. I know as a fact the outcome of this, he decided to leave the company the very next month after I was fired. So the project manager decided to leave just looking at my work. Coincidence? I think not. For me, it started a new path in my career, where I never assumed thing anymore as they are presented to me.

Digital Thoughts: Top 5 Reasons Digital Marketing Trumps Traditional.

Digital Thoughts: Top 5 Reasons Digital Marketing Trumps Traditional. 

Reason 1: It's more personally tailored

The world of digital is moving us away from pesky ads that have nothing to do with our own lives; boring ads, dumb ads, ads that you don't want to see.The power of digital brings with it the ability to target ads in a way that can actually be beneficial to you. I know, right? Ads you want to see? It seems bizarre, but it's not. It's digital, and it's the future. It doesn't just work in one direction, either. That is, you can tell Google, Facebook and other platforms what you want to see, and what you don't. The more you use this feature, the better it works.

Reason 2: It makes Marketer's Jobs Much Better

Okay, so you might not be a marketer, (or maybe you are) but you still benefit from this! Here's why: Digital takes a huge amount of the guess work out of targeting and running campaigns because we already have so much data to work with. This means that we can show ads that are relevant to you and your life. More specifically to marketers themselves, the amount of detail available to them also contributes not only to the efficiency of targeting campaigns, but also to the overall experience.

Reason 3: Better Integration of Data and Campaigns

Digital allows for the seamless integration of data between avenues of collection, and campaigns. This means more time can be spent doing the real thing. For example, Google Analytics allows for all of your means of measurement and collection to be integrated in one place. Sweet.

Reason 4: Less Financial Risk

As digital marketers, we have access to large amounts of great data. This means when we spend money on campaigns, we have a better idea going in of how it will perform. Further, cost-per-click campaigns don't require massive amounts of money to be spent, so digital marketers can afford to be a bit testy. Marketers can tell relatively quickly the performance of any given campaign, and can be constantly optimizing it. This is something that's just not possible when running a billboard ad campaign.

Reason 5:  Versatility and adaptability

 With more advanced and sophisticated technology comes the ability to market in different ways. This is how digital is versatile. No longer are marketers confined to a few different avenues of campaigning; social media, email, ppc, inbound marketing and more all come together to create a versatile and adaptable platform that can be leveraged to the max.

Guest written by Braeden Matson-Jones


Know Your Worth: A Better Salary Negotiation

What are the odds?

A better salary is at stake!

For new competitive grads, negotiating a better salary with little to no experience is a bit hardcore.

It’s a move only the strong-willed can pull off. Sure.

But most fresh grads are discouraged to negotiate for one reason: No Experience.

This mindset is downright insulting. In fact, the art of negotiating is a skill only a few are entitled with and a move for professionals to make a way beyond positions. It does have its perks.

These are some of what negotiation can do:

• Uncover real interests
• Build up relationships
• Prove commitments
• Encourage communication
• Open up alternatives

This statistics below may encourage you perhaps.

Source: NSCS Talks Secrets & Strategies


Here’s what you should do:


1. Know Your Price

How can you name the price if you do not know your worth?

If you are confident enough of your skill set and you know your price, you can hope at the very least, but not expect that you can be hired for a salary that you think you are worth.

You got to remind yourself that every employer is different. Their needs vary over time. But you yourself can be consistent.

There’s this saying that goes:

“Believe you deserve it and the universe will serve it.”

Don’t hold back.


2. Make Your Case

“Why are you an asset to the company? What makes you the best candidate among all others? What is your edge over the others?”

These are a few lines that most employers are fond of during interviews. Cliché.

But, believe me, as simple as it sounds, these are the hardest questions to answer – The Making or Breaking Point of Your Pay!

Why? Because this is the only part where you walk the talk. The actual time employers are truly paying attention to you. The time where all eyes are set on you. Your time for intense scrutiny and actual consideration by the company.

Up for a challenge? Eyes here!

If you name what you can do far from what you can actually do to the employer, then you’re in for a nightmare. Be honest but do not play dumb by being too honest. Do not act and talk as if you are inexperienced. Show them the best version of yourself.

On a more important note, for people who have less experience or none at all, employers are most likely to ask: “How do you plan to do this? How are you planning to work this problem out? How are you going to handle those who are under your team?”

Most people get flustered by questions like these especially those with no background. Don’t be.

The secret is always to have a specific plan in mind to outperform the others – or to at least not look pathetic in front of the employers. And to shine like you are on this situation before.

One thing: Make a point for the salary you are asking for!


3. Give a Skyrocketing Credentials

With no experience, you have to bring the spotlight to where you shine the brightest – Your Academic Performance! Your training in the academe is the only thing you can give credits to with the knowledge and skill set you have as of the moment.

But if you don’t have an attractive school record, don’t fret. Focus on your soft skills.

Enough of trying to impress your employers with your hard skills – the specific knowledge and abilities required for the job you applied for. You are more than that, remember?

Yes. You heard me right.

Soft skills matter and employers pay a pretty good amount of attention to that. As a matter of fact, soft skills can be as important as the hard skills when it comes to performing the job.

Studies have given account to this rare phenomenon. A research conducted by Harvard University, the Carnegie Foundation and Stanford Research Center, has all concluded that 85% of job success comes from having well-developed soft skills and people skills, and only 15% of job success comes from technical skills and knowledge (hard skills).

Here are some soft skills you may probably want to emphasize during the negotiation:

• Good Work Ethic
• Team Player
• Communication Skills
• Ability to Handle Constructive Criticisms
• Ability to Work Under Pressure
• Adaptability/Flexibility
• High Emotional Intelligence
• Positive Attitude

This is a definite deal breaker! These are the skills you actually need to continue what you are capable of doing! Employers should realize that!

Now it’s time to prove that soft skills aren’t so soft after all!


4. Live Up to Your Potential

There is no denying the fact that salary is one very important part of the equation. If all else fails, let me remind you that having your salary negotiation off the table is not the end.

It’s a perfect time for you to prove the person you are confident about during the interview.

If none of these tips work out for you, don’t lose your chance to become better. By being better, you can become great. By being great, a huge salary awaits you.

Instead of being too hard on yourself for not getting what you think you deserve, optimize your potential at work and with what the company has to offer you!


If you put in the work, you deserve a reward.

Keep hustlin!


The Bottom Line: Accept what you think you deserve.

Ultimately, it all comes down to personal preferences.

No one is putting too much pressure on anyone to get a very competitive salary right the very first time. If you think you can live with the pay, accept it. If you don’t, leave it. Go for an alternative which has a better offer. Doesn’t sound very hard, right?

It’s an open field right there. You have all the right to collect and select. You have the power to choose which offer is best for you.

But by pitting job offers against one another, you have to remember three things:

• Think beyond the cash.
• Respect the offer.
• Be confident, but not bragging.

Remember, getting a job with a non-negotiable salary is better than not getting a job at all!

Your choice!


Megaworld Takes Over Cebu City

A property boom has begun. The trend of investing in real estate and the hype of owning a condominium is becoming the rule rather than the exception in today’s day and age. Every person is a prospective buyer, they say. This phenomenon is taken advantage of by real estate developers and is a perfect shot for the competitive few to make their own mark in leveling up the playing field—Taft Properties, Avida Land Corporation, Ayala Land, Alveo Land—name it all.

Megaworld Corporation has but spread its roots long before any developer could plant a seed. By the onset of its ‘township' projects and being the brain that operationalized the live-work-play-learn community concept, Megaworld has set the standard by bringing everything closer. The perfect theory of living was made possible and was finally given truth by this property giant. To add, Megaworld has received major and ‘highly commended’ awards for its various developments all over the country that made it on top of the game. For two consecutive years now, Megaworld owns the prestigious title of the Best Developer in the Philippines, along with that are eight other major awards and 17 highly commended citations—reportedly the most for any real estate company this year. All throughout the years, the company has kept its signature in developing state-of-the-art projects starting from its very first township, Eastwood City, followed by Newport City, Forbes Town Center, Uptown Bonifacio, and McKinley Hill, down to its very first integrated township development outside of Manila—The Mactan Newtown—in Cebu City.

Photo: Megaworld executives receiving this year's "Best Developer" award, along with eight other major awards and 17 highly commended citations—reportedly the most for any real estate company this year (Inquirer)

Looking at that excellent track record, it is an established truth that Megaworld has definitely hit the mark in bringing a condominium living into the right setting.

Have you now decided to look up Megaworld Corporation? No?

That is exactly why you need to.

Aside from the prime city of the country, Metro Manila, Cebu City is the second most important metropolis which serves as a major contributor to the Philippine economy. It has a large concentration of potential investors, a skilled workforce, and young educated millennials. For the productive Queen City of the South, not an eyebrow should be raised as to why Megaworld has set its eyes on this place for yet another world-class development which will go above and beyond every Cebuano’s expectations. There is no denying the fact that Megaworld has seen the vast developmental potential of Cebu and it being a smart investment choice. You should too.

Mactan Newtown is Taking Cebu to a Whole New Level

A complete 30-hectare project from a 30-billion investment of Megaworld Corporation is the newest talk of the town, The Mactan Newtown. With the inclusion of a luxury resort, the township offers an added spice of ‘by the beach’ component to the “live-work-play-learn” development concept of Megaworld. One of the features that separates it from all other township developments of Megaworld, except for Boracay Newcoast. From the three stellar residential condominiums spanning 9 towers, to the establishment of more than three office buildings, down to the existence of a prestigious academic institution and a shopping center, Mactan Newtown offers an exceptional convenience and a world-class experience all squeezed into one setting. This particular township is well into its development phase,  with first phase par excellence exemplified.

Photo: A portion of The Mactan Newtown showing its three-residential condominiums (2017)

By bringing this winning project to town, Megaworld has proven to be a force not to be reckoned with in terms of delivering a lifestyle on a grander scale.

Showcasing premiere residential developments, as mentioned above, Mactan Newtown bring forth first-class recreational amenities which are in accordance of a theme-based living. These are the kind of facilities that rank first in the Philippines and the second in Asia.


8 Newtown Boulevard

A four-towered residential condominium composed of 18 that pays high regard to Japanese traditionalism and zen architecture. Imaginative amenity concepts and designs are formulated to create a Japanese aura such as horizon-edge swimming pool, some indoor and outdoor spas, an origami room, an ikebana room, a bonsai and Niwa-Japanese garden, a koi pond, a gym and fitness center, and also an outdoor dining area.

Photo: 8 Newtown Boulevard with Clusters 1 & 3 already sold out

Photo: 8 Newtown Boulevard boasting its 61-meter horizon edge pool

This particular project has received the renowned awards of Best Condo Development, Best in Architectural Design, and Best in Residential Interior Design from the 2016 Philippine Property Awards.


One Pacific Residences

It offers a wide variety of recreational amenities which are created for the sole purpose of catering to your fitness needs. This development is particularly aiming to bring an active lifestyle to a grand design. As such, the project is built with a complex swimming pool with an in-pool lounge, the aqua gym pool, a five-storey high wall rock climbing, an outdoor fitness station, a jogging path, a tennis court, a culinary station, and many more.

Photo: Project Development of One Pacific Residences as of May 2017
Turn over date: 2018


One Manchester Place

This project offers you a chance for an immersion to an actual European lifestyle with your family directly at the forefront of each amenity. It includes a 25-meter swimming pool complex with an in-pool lounge and paved wooden sundeck, gym and fitness area, Tai Chi area, reflexology path, children's day care center, business center, state-of-the-art game room, and a function room.

Photo: One Manchester Place as of May 2017
Turnover: 2021

Because Why Not

All of this deliberation boils down to one very specific question which needs you to be as decisive as you can be: Why invest? Why The Mactan Newtown?


  1. Cebu is a Booming Metropolitan

Considering the boom of the BPO industry in Cebu City and the fast-paced regional growth of the three principal islands with Visayas on the lead, it is of no issue that Megaworld has taken a stand to develop and bring Cebu to its greatest potential. As a direct consequence of this phenomenon, The Mactan Newtown is now considered as the next vibrant business hub in Cebu City as it is envisioned to generate more than a thousand jobs.

Photo: Lights up, Cebu!

  1. Strategic Location

The township is located 8 kilometers away from the Mactan-Cebu International Airport which only makes a ten-minute drive at the very least and a fifteen-minute drive or more on a busy day of the week. This strategic location in Cebu has already captured the heart of local, most especially, international tourists and investors.

Photo: A map showing the short distance separating The Mactan Newtown and MCIAA

  1. Cultural and Historical Site

Mactan Newtown is placed very near the historical figures of Cebu's beloved past—the oldest Sto. Niño Parish Church, one of the oldest relics in the Philippines; Mactan Shrine, a famous site in commemoration of Lapu-Lapu, Ferdinand Magellan, and the Battle of Mactan; and lastly, the replica of Magellan's Galleon Victoria, the ship used by Magellan to circumnavigate the globe. These facts alone make Mactan Newtown a perfect spot for tourism.

Photo: In front of The Mactan Newtown township is the infamous Sto. Niño de Cebu-Mactan Parish

  1. Special Economic Zone

The Mactan Newtown is already considered by the Philippine Economic Zone Authority as a special economic zone, which entitles it some tax benefits.

Photo: Drone shots of the entire surroundings from the POV of The Mactan Newtown

  1. By the Beach Lifestyle

At the Mactan Newtown, people will enjoy both the laid-back resort-style surroundings as well as the allure of being in the fastest growing and most business-friendly economic center of the Philippines as the township keeps the former Portofino Beach, or now as the Mactan Newtown Beach, to a direct access.

Photo: Mactan Newtown Beach


As most risk-takers say,


“Don't think of cost.

Think of value.”


Does that ring a bell for you now? No?
Think again.

If you're interested in investing in Mactan Newtown, feel free to contact my agent Fhel at NewtownMactan@gmail.com or through Viber/Whatsapp: +639074503744. She can answer any of your questions better than I can.