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When it comes to your “side hustle” work, keep the 3 C's in mind: Creation, Connection, and Contribution. What can you build or offer that others will value? How will it help you forge lasting relationships with your friends, family, and customers? What purpose will it ultimately serve? – Nick Loper
Matt Tran did an interview with Nick Loper from SideHustleNation. Nick Loper is an online entrepreneur and has its own podcast show which is number 1 in iTunes.
How much he earned:
Nick Loper wrote 9 kindle books and it’s all available on Amazon. These books provide him residual income though there is a big decline in revenue after the launch of a book. His recently published book titled: Buy Buttons earned $2600 in the first month of its launch and still makes sales every day. This book is now 6 months old and in the past 3 months he earned $1600 per month from selling his books on Amazon.
How he did it:
Having a big audience is his main secret on how these books became successful and that was a couple of years in the making. “Virtual Assistant: The ultimate guide to finding, hiring and working with virtual assistants” is his first kindle on Amazon. Amazon lets people to publish their own book and will help you market it. The only downside of this is that you have thousands of competitors but that didn't stop him from making the books successful. Here are the four methods or strategies that he used to market his books:
With his podcast show where he did interviews with different entrepreneurs, he was able to write another book entitled Work Smarter. It is a compilation of the entrepreneur's favorite online sources. He also use this as an opportunity to market his book by telling the entrepreneur that he included his favorite online source and that they could share and download it for free. After this method, his book received 22,000 downloads for free and $1400 for that month. This is a good launch strategy to get the book some initial reviews so it doesn’t look empty.
Nick also tried a different marketing, where he has a thousand list of emails where he sends messages that they can download his book for free and free to leave a review.
With the book Buy Buttons, he used a different strategy. Months before the launch date, he assembled a launch team with more than 200 members. He got these members from his Facebook group and newsletters. He used the launch them to get feedback on the book. He asked them for their opinion on different book covers and different potential titles for the book. Now, the book is earns him $1,500 per month
Registering Organic Domain
Register a domain for your book so you can refer people to it easily. Also let people opt-in their email.
Genius Link App
Not every country has your book / ebook and with the help of genius link services, the app will automatically send the user to the right Amazon link where they can buy the ebook.
Here are links for the detailed information on how he did all of these strategies:
Book Launch #1 (free launch – good for no or small audience): http://www.sidehustlenation.com/engineering-20000-download-kindle-launch-tactics-takeaways-biggest-mistakes/
Book Launch #2 ($0.99 launch – good for larger audiences, w/ income and expenses): http://www.sidehustlenation.com/amazon-book-launch/
Link to his podcast: http://www.sidehustlenation.com/side-hustle-show/
If you wanna know more about this, click the video below: